Agriculture Education Essay

An interim development plan was prepared for undergraduate and postgraduate studies. It was agreed that the three existing courses in plant-breeding and genetics provided an adequate scientific background in this field and that priority should now go to fruit and vegetable production. To this end, two new courses should be added so that the overall course would include: vegetable growing, vegetable production (two courses) and seed production. – 5- 19. In vegetable growing, in addition to the existing areas of definition, classification, soil and climatic requirements, the Faculty should add rotation, green manuring and kitchen garden cultivation. The two courses in vegetable production would give time for major crops to be dealt with in greater detail and for more practical training. The area in Sind under vegetable cultivation is increasing steadily as farmers realise its value for cash crops, but the yield is still very low. This is due mainly to lack of knowledge and experience (which the agricultural extension services could provide) and a lack of good seed. 2 0. A course in vegetables, fruit and ornamental plant seed production should be offered. Students would learn how to collect, harvest, clean, dry, pack and store seeds and they would study seed dormancy, germination and treatment, together with methods of breeding self and cross-pollinated crops. Postgraduate Curricula 21. The present postgraduate curricula cover horticultural plant nutrition, plant propagation and fruit production (two p arts). This last should be replaced by two new courses : (a) the soil and water relations of horticultural plants; (b) temperature and water relations of horticultural plants. Optional courses should be introduced for M. Sc. students to supply them with additional information needed in their fields of study. Options could include courses on major horticultural crops and general courses on the improvement of horticultural plants, on growth† regulators and on protected cultivation. As most research experiments on vegetables must be conducted at the Agricultural Research Institute at Mirpurkhas, 30 miles away, it was decided that priority should be given to raising vegetable crops at Malir, the university Farm,to provide the Horticultural Department with the facilities needed for research. Vegetable Crops (1) Objectives and Methods 22. The main objectives of the Horticultural Department in growing vegetable crops were to provide practical training for staff, students and labourers; to become familiar with problems of vegetable production in Sind; to evaluate crops and varieties, and seed production. It was planned to start by using two acres in the horticultural garden for growing most of the vegetable crops for practical training, and four acres at Malir Farm for a four-year crop rotation. Winter vegetables, carrots, radishes, turnips, cauliflowers, spinach and beet, were grown in the garden. The local varieties were identified, evaluated, weighed and measured. Promising varieties of radish, carrot and onion could be improved by breeding. All peas and spinach were of poor quality, most of the peas being dwarf types, with an average plant height of only ten – twelve inches. – 6- The spinach varieties were prickly-seeded and, during the shortest winter days, started flowering early. The seed stalks had an extreme male-type of inflorescence. Seed of selected suitable varieties of peas and spinach should be imported. (2) Growing Methods (a) Trailed Tomatoes; 2 4. Trailing tomatoes were tried in the open; local and imported varieties were planted and supported by iron stakes, galvanised wire and plastic string. Students and labourers were trained to tie the vines to strings, to pinch and remove auxiliary shoots and to apply fertilisers. The trial was successful, the plants standing well throughout the season and bearing -heavily. Later, owing to virus diseases on some vines, all plants were removed and burnt. A second trial was begun in the summer, the tomato vines being shaded by luffa plants – ridge gourd (luffa acutangula) and sponge gourd (luffa aegyptica) – the small luffa fruit being edible. (b) Soil-level mulches: 2 5. Cucurbits – bitter gourd (mermodica charanta), tinda or Indian squash (citrullos vulgaris, var fistulosa), tori (luffa s p. ), cucumber and cantalope were grown- early. Seeds were planted on December 21st in hillocks on raised beds covered with clear polyethylene film to form soil-level mulches. Two weeks later, seed emergence was observed, with a minimum temperature o f 6 C. Minimum and maximum temperatures and germination percentages were recorded. (c) Plastic tunnels: 2 6. Plastic walk-in and mini-tunnels were† made of local materials. The mini-tunnels were used for raising nursery plants and for getting tomato, pepper and egg-plant seedlings†¢ They gave high germination percentages and well-established seedlings. The walk-in tunnels were used for trailed tomatoes and for cucumbers, temperature and humidity data being recorded.

Payroll System

The solution has to take care of calculation of salary as per rules of the Company. This Payroll System is a full-featured system that manages financial information of every employee in an organization. It computes and processes the payroll in the certain payroll period. This Payroll System is also a flexible compensation administration solution. It is designed to help human resource professionals as well as finance and accounting personnel to manage employee compensation, deductions, allowances, and benefits in an organization.The system is integrated with the Employee’s information, offers efficient features and functionalities to manage company's expenses. Background of the Study Trends Asia Marketing and Services Corporation (TRAMSCO) provide superior corporate assistance and business solution by giving various services to the companies, business owners, entrepreneurs and professionals. Trends Asia Marketing and Services Corporation (TRAMSCO) offer solutions to help your b usiness succeed. They are committed to excellence in providing an effective, efficient support system for all phases of your business.They can assist you from start-up, taking care of the countless details that need to be handled, they can help with tasks relating to day-to day operations, and they can help formulate and implement effective business strategies to help your business grow and flourish. Because of these, Trends Asia Marketing and Services Corporation (TRAMSCO) grows immediately but Mrs. Agnes De Guzman Francia the owner realize that its hard to use the â€Å"Mano – Mano System† when she gives the salary and wages to her employees, since her business achieved the highly status recommendation around the Philippines.She decided to cooperate with a computer manufacturer in designing and analyzing the system. She request to the computer designer to do something that makes easier when she giving the salary of her employees. She adds some details like the log â €“ in form, because she said, she wants to personalize and to maintain the confidentiality of the information contains. She also added some details in the second form like employee’s name, and no. of hours worked and the other design and details are done by the computer designer. After 5 – 6 years working out with this system, Mrs.Agnes De Guzman Francia wants to update their Payroll System and change the other information. That‘s why we offer Mrs. Agnes De Guzman Francia a free system which conceptualized the information according to her wants. Problem Definition Last Friday December 11, 2009, we decided to start doing our system entitled Payroll System. To describe the system before we conceptualize it, it contains Employee’s Name, No. of hours worked, O. T. pay, Rate per hour, basic pay, and Gross pay. Now we added the deductions that typically reduced in the salary in a regular employee, it contains SSS, MED, Total Deductions and Net pay.Of course before we succeed in doing this system, we encounter a lot of problems and those are problems are not easy to solve like the calculation that we need to input to performed the right calculations in this system, we don’t know how much is the cost of the SSS, MED and the Other fees that we need to lessen in the salary of a employee. To solve these problems our group think some possibilities which help us to fulfil our project. First we asked some regular employees how much the cost of the SSS that their employer deducts in their salary.Our Second option is we search and surf the net to know the cost of following. Significance of the Study Payroll System is important to every company because any business that employed people will have to process those wages of the employee when they are due. In order to make sure that your payroll is processed correctly and accurately, you need a system which appropriate to your needs. That’s why this system exists. Payroll System is done by calculating how much each employee is owed, then making the appropriate deductions for tax, SSS pensions, etc. nd sending those to the relevant tax offices. Then payslips need to be printed and issued to employees and the duplicate copy will be given to the administration or to the accounting department to record the transaction. Scope and Delimitation CHAPTER 2 Existing systems overview Background of the Company Last quarter of 2004, four friends have conceptualized venturing into salon operations, since no one has knowledge in salon operations; they agreed to venture into salon franchise agreement.Trends Asia Marketing ; Services Corporation (TRAMSCO) was incorporated on October 4, 2004 to formally handle the franchise agreement with F Salon ; Body Spa. The franchise outlet was located in San Joaquin, Pasig Branch. First quarter of year 2005, the corporation engaged in various services aside from operating a salon franchise. The corporation engaged itself in providing manpower outsourcing and other allied services. Management of the franchise was left under Trends Asia Marketing ; Services Corporation (TRAMSCO).Conflict on financing the manpower activities which remained solely on the part of its operations manager, Mrs. Agnes De Guzman Francia, prompted her to segregate the F Salon ; Body Spa Franchise from Trends Asia Marketing ; Services Corporation (TRAMSCO), and pursue its manpower sourcing and allied services. The salon franchise is continuing to date with the original partners who established it and Trends Asia Marketing ; Services Corporation (TRAMSCO) was left under the management of Mrs. Agnes De Guzman Francia.Trends Asia Marketing ; Services Corporation (TRAMSCO) now was transformed as a family corporation. Having seen the viability and profitability of salon operation, the husband and wife team of Francia’s locate feasible locations for possible salon outlet. On September 2006, an existing salon outlet was being sold by its owner who is migrating abroad. Right there and then, the couple decided to buy out and pay for the existing salon and transform the salon outlet into what it is today. Yanna’s Salon ; Body Spa opened on September 24, 2006 till under the operation nd management of Trends Asia Marketing ; Services Corporation (TRAMSCO). Yanna’s Salon was named from the spouse’s youngest daughter â€Å"Yanna†. The Salon from the initial opening date, continue to how brisk business and good sales performance. Trends Asia Marketing ; Services Corporation (TRAMSCO) at present is continuing its manpower sourcing and business set up and accounting services. The 1st Yanna’s Salon is situated in corner Village East, Cainta Rizal which commences its operations on September 18, 2006 and the 2nd outlet in Rosario, Pasig City commences on November 24, 2006.The company has a target of at least maintaining 6 company owned salon locations starting within Rizal Area and in the future a possib ility of offering salon franchises in any parts of the Metropolis and in nearby provinces. Yanna’s Salon ; Body Spa is a full – service beauty salon adhering to consistently provide high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.They will also maintain a friendly, fair and creative work environment, which respects diversity, ideas, and hard work. Existing Systems Overview Existing Systems Overview | | |UTILITY EXPENSE | |   | Annual Expense | | |Monthly Expense | | |   |   |   | |   |   |   | |WATER |P 1,800. 0 |P 21, 600. 00 | |   |   |   | |   |   |   | |   |   |   | | |UTILITY EXPENSE | |   | |Annual Expense | | |Monthly Expense | | |   |   | | |   |   |   | |TELEPHONE |P 3, 300. 00 |P 39, 600. 0 | |   |   |   | |   |   |   | |   |   | | Data Flow Diagram CHAPTER 3 System findings System Findings A nalysis for Proposed System Cost CHAPTER 4 System implementation System Implementation Chart of Comparison for the Existing and Proposed System [pic] Statistical Computation Monthly Benefit (MB) |Annual Benefit (AB) | |MB = EC – PC |EC * 12 Months =? | |MB = 30,000 – 15,000 |PC * 12 Months =? | |MB = 15,000 |AB = EC – PC | |   |AB = 360,000 – 180,000 | |   |AB = 180,000 | Break Even Analysis [pic] Comparative Chart for Monthly and Annual Benefit Existing Monthly Cost |Existing Annual Cost | |Existing Monthly Cost = 30,000 |Existing Annual Cost = 360,000 | |After 5 months = 150,000 |After 5 years = 1,800,000 | |Monthly Benefit = 6,000 |Annual Benefit = 72,000 | | | | |Proposed Monthly Cost |Proposed Annual Cost | |Proposed Monthly Cost = 15,000 |Proposed Annual Cost = 180,000 | |After 5 months = 75,000 |After 5 years = 900,000 | |Monthly Benefit = 3,000 |Annual Benefit = 36,000 | Comparative Chart for Monthly and Annual BenefitComparative Chart for Mon thly and Annual Benefit CHAPTER 5 Summary Summary Conclusion Recommendation Objective of the Study The Primary objective of this study is to continuously operate the Payroll Department of Trends Asia Marketing ; Services Corporation (TRAMSCO) which held the salary and wages of their employees. Secondly, the Payroll Department of Trends Asia Marketing ; Services Corporation (TRAMSCO) make a payroll report easier rather than before. [pic] ———————– START NO YES LOGIN CALCULATE EXIT B. P = N. H. W * R. P/H O. T = R. P/H * -1. 25 GP = B. P + O. T D = SSS + MED + OTHERS FEES N. P = GP – D OUT PUT END END FLOW CHART Payroll System Title: A LAN- Based Attendance Monitoring System Using Biometric Device For Don Jesus Gonzales High School Brief Description of the Proposed Thesis Don Jesus Gonzales High School is located at Pandacaqui Resettlement Mexico Pampanga . At present, the school doesn’t have an automated system which can verify if the person entering the school is a bonified student . The school security guard just check the id of the students one by one before entering the school. Sometimes, some people were able to pass even without id when there are many students going in. The proposed system will allow the guard to be able to know by the biometric device if the person entering the school is a registered student or not. Another, the faculty members also takes time in writing the time when they arrived and/or go out to school. The system will record the â€Å"time in† and â€Å"time out† of the faculty members . Upon scanning all their finger to the biometric device. It will also assure the safety of the students, staff and school. The system will use biometric device to verify all the finger if its registered on the database to ensure that the person entering the school is a bonified student. Also when the student entering the school has a violation, a notice will appear on the monitor screen. To keep record of the â€Å"time in† and â€Å"time out† of the faculty members, same procedure also by the use of biometric device, the information will be saved on the database The system itself is secured. Before a person access the system, he/she would be asked to input a username and password then it will be processed if it is granted or decried. The authorized persons are the principal, guidance councilor, the head of the computer subjects and one school coordinator. Statement of objectives These are the objectives of the proposed study General Objective The main objective of the study is to create a LAN based student monitoring and faculty attendance. Monitoring System using biometric device for Don Jesus Gonzales High School that will identify if the person enters the school is a bonified student and to record the â€Å"time in† and â€Å"time out† of the faculty members. Specific Objectives * To ensure the security of the school. * To increase the visibility of trespassers/intruders. * To have an accurate data about the attendance of the faculty. To automate the system that is efficient and user friendly. * To provide notification about student’s violation. Significance of Proposed Thesis Topic or Justification The study benefits its locale, Don Jesus Gonzales High School. The system is a good way in increasing the campus security. It will assure the safety of the students, faculty, staff and community. Also, it will incre ase the visibility of the intruders and avoid violence in the school.. The faculty members and students will also benefits on this study since the system will make the process faster and hassle free. Lastly, the system can also be a basis of other school in developing an students and faculty monitoring system. Review of Related Literature And Studies Fingerprint biometrics are used in a variety of applications including electronic door locks, smart cards, vehicle ignition control systems, USB sticks with fingerprint controlled access, and many others. Digital signal processing elements in fingerprint scanners perform complex DSP functions such as filters, transforms, feature extraction, matching operations and other algorithms. At the CARTES & IDentification 2011 conference in Paris, France, DigitalPersona, Inc. nnounced that the company has open sourced its new MINEX-certified FingerJetFX fingerprint feature extraction technology. FingerJetFX, Open Source Edition (OSE), is free, portable software that device manufacturers and application developers can use to convert bulky fingerprint images into small, mathematical representations called fingerprint â€Å"templates† for efficient storage or comparison. The software has been released under the Lesser GNU Public License (LGPL), giving developers the flexibility to adapt the extractor to their particular platforms and applications. DigitalPersona is also offering a separate commercially-licensed version that adds fast fingerprint matching for both identification and verification while still running in a small amount of memory. Once the image is captured the digital information is transferred to a digital signal processor to generate a match. The first step in the matching process is conditioning the scanned fingerprint. Finger print readers rarely use the full fingerprint for identification. Rather, DSPs use algorithms to extract the unique features and patterns of each print to generate a unique digital code. The second step in the software flow is to take the code generated from the scanned image and compare it to a database of potential matches. The compare step requires the system to have access to print information in a networked database or a non-volatile memory unit. Computer Hardware and Software to be Used The study will use several software and hardware for the development of the proposed system. Software * Visual studio * Visual Basic 2000- for the main design of the system interface of the system. * Microsoft Office 2007 Microsoft Access- for the database of the system. Hardware * Computer set * Processor Intel ® Pentium ® 4cpu 3. 00 GHz * Memory 1014MB RAM * Internet connection * Biometric device Detailed Features of the Proposed System These are the detailed features of the proposed system * Secured access of the system. * User Friendly interface. * Time-In time-Out of faculty using Biometric * Notification/Flash Message to students with violation * The system displays im age and other basic info about the students and faculty members * Biometric scanning to able to enter the school. Payroll System Telecommunications network is a combination of nodes and links which are arranged in a manner so that the message may pass from the one part of the network to the other by traveling over variable nodes. Essential Parts of the Network There are five basic segments of this type of network. These parts include terminals, channels, processors, computers and control softwares. The starting and ending point of the telecommunication networks is known as a network terminal. There are many input and output devices which are often placed under the heading of terminals. Telecommunication processors are often helpful in transferring data between the terminals of the network. These processors also provide variety of control and support functions. Telecommunication channels are the reception and transmission point for the data and messages. The network computers are arranged in a manner so that they establish a network connection using different media, these computer terminals help in communication. Telecommunication network software governs the control and functional activities with the help of software in a network. The structure of telecommunication network has three main components the control plane, the user plane and the management plane. As indicated by its name the control plane carries control information and data. The data plane or user plane monitors the user traffic in the network. The third and last component management plane carries the operation and administration traffic over the network. Types of Telecommunication Networks. Telecommunication network has many types like wide area network, metropolitan area network, local area network, campus area network, personal area network, virtual private networks, client server network, peer to peer network, network computing. The network which is spread over a large geographic area is known as wide area network. This network has helped businesses which are dispersed over different regions to communicate to the head office. Metropolitan area network covers the area of nearly one city or county. Its area and coverage is more than the local area network and less han the wide area network. The communication of computers in a very small geographical area is known as local area network. Campus area network is a network which is restricted to the small geographical area which is limited to the university campus or a building. Personal area network is a network which is limited to an individual. Virtual private network is built on the principle of secure encrypted network in order to provide complete security to the users. The client server network is network which is connected to the LAN at one end and the back up server at the other end. When a computer uses network browser to connect to the other computers in the network it is known as network computing. Microsoft office online is the good example of such kind of network. Peer to peer network is used for connecting only those computers which have copy rights to use each others resources. Examples of a Telecommunication Network The first example of the telecommunication network is computer networks . computer network is set of computers which are attached to each other for the purpose of resource sharing. The second example is the internet. Internet is the global network which allows the users in many dispersed areas to connect via web browsers and telecommunication technologies provide by internet services providers. Third example is of the public switched telephone networks, it is a circuit switched network which used to carry analog signals but now it carries digital signals mostly. The fourth example is the working of global telex; it is a set of machines which include teleprinters and tele typewriters. The last example is of the aircraft communication addressing Payroll System Title: A LAN- Based Attendance Monitoring System Using Biometric Device For Don Jesus Gonzales High School Brief Description of the Proposed Thesis Don Jesus Gonzales High School is located at Pandacaqui Resettlement Mexico Pampanga . At present, the school doesn’t have an automated system which can verify if the person entering the school is a bonified student . The school security guard just check the id of the students one by one before entering the school. Sometimes, some people were able to pass even without id when there are many students going in. The proposed system will allow the guard to be able to know by the biometric device if the person entering the school is a registered student or not. Another, the faculty members also takes time in writing the time when they arrived and/or go out to school. The system will record the â€Å"time in† and â€Å"time out† of the faculty members . Upon scanning all their finger to the biometric device. It will also assure the safety of the students, staff and school. The system will use biometric device to verify all the finger if its registered on the database to ensure that the person entering the school is a bonified student. Also when the student entering the school has a violation, a notice will appear on the monitor screen. To keep record of the â€Å"time in† and â€Å"time out† of the faculty members, same procedure also by the use of biometric device, the information will be saved on the database The system itself is secured. Before a person access the system, he/she would be asked to input a username and password then it will be processed if it is granted or decried. The authorized persons are the principal, guidance councilor, the head of the computer subjects and one school coordinator. Statement of objectives These are the objectives of the proposed study General Objective The main objective of the study is to create a LAN based student monitoring and faculty attendance. Monitoring System using biometric device for Don Jesus Gonzales High School that will identify if the person enters the school is a bonified student and to record the â€Å"time in† and â€Å"time out† of the faculty members. Specific Objectives * To ensure the security of the school. * To increase the visibility of trespassers/intruders. * To have an accurate data about the attendance of the faculty. To automate the system that is efficient and user friendly. * To provide notification about student’s violation. Significance of Proposed Thesis Topic or Justification The study benefits its locale, Don Jesus Gonzales High School. The system is a good way in increasing the campus security. It will assure the safety of the students, faculty, staff and community. Also, it will incre ase the visibility of the intruders and avoid violence in the school.. The faculty members and students will also benefits on this study since the system will make the process faster and hassle free. Lastly, the system can also be a basis of other school in developing an students and faculty monitoring system. Review of Related Literature And Studies Fingerprint biometrics are used in a variety of applications including electronic door locks, smart cards, vehicle ignition control systems, USB sticks with fingerprint controlled access, and many others. Digital signal processing elements in fingerprint scanners perform complex DSP functions such as filters, transforms, feature extraction, matching operations and other algorithms. At the CARTES & IDentification 2011 conference in Paris, France, DigitalPersona, Inc. nnounced that the company has open sourced its new MINEX-certified FingerJetFX fingerprint feature extraction technology. FingerJetFX, Open Source Edition (OSE), is free, portable software that device manufacturers and application developers can use to convert bulky fingerprint images into small, mathematical representations called fingerprint â€Å"templates† for efficient storage or comparison. The software has been released under the Lesser GNU Public License (LGPL), giving developers the flexibility to adapt the extractor to their particular platforms and applications. DigitalPersona is also offering a separate commercially-licensed version that adds fast fingerprint matching for both identification and verification while still running in a small amount of memory. Once the image is captured the digital information is transferred to a digital signal processor to generate a match. The first step in the matching process is conditioning the scanned fingerprint. Finger print readers rarely use the full fingerprint for identification. Rather, DSPs use algorithms to extract the unique features and patterns of each print to generate a unique digital code. The second step in the software flow is to take the code generated from the scanned image and compare it to a database of potential matches. The compare step requires the system to have access to print information in a networked database or a non-volatile memory unit. Computer Hardware and Software to be Used The study will use several software and hardware for the development of the proposed system. Software * Visual studio * Visual Basic 2000- for the main design of the system interface of the system. * Microsoft Office 2007 Microsoft Access- for the database of the system. Hardware * Computer set * Processor Intel ® Pentium ® 4cpu 3. 00 GHz * Memory 1014MB RAM * Internet connection * Biometric device Detailed Features of the Proposed System These are the detailed features of the proposed system * Secured access of the system. * User Friendly interface. * Time-In time-Out of faculty using Biometric * Notification/Flash Message to students with violation * The system displays im age and other basic info about the students and faculty members * Biometric scanning to able to enter the school. Payroll System Telecommunications network is a combination of nodes and links which are arranged in a manner so that the message may pass from the one part of the network to the other by traveling over variable nodes. Essential Parts of the Network There are five basic segments of this type of network. These parts include terminals, channels, processors, computers and control softwares. The starting and ending point of the telecommunication networks is known as a network terminal. There are many input and output devices which are often placed under the heading of terminals. Telecommunication processors are often helpful in transferring data between the terminals of the network. These processors also provide variety of control and support functions. Telecommunication channels are the reception and transmission point for the data and messages. The network computers are arranged in a manner so that they establish a network connection using different media, these computer terminals help in communication. Telecommunication network software governs the control and functional activities with the help of software in a network. The structure of telecommunication network has three main components the control plane, the user plane and the management plane. As indicated by its name the control plane carries control information and data. The data plane or user plane monitors the user traffic in the network. The third and last component management plane carries the operation and administration traffic over the network. Types of Telecommunication Networks. Telecommunication network has many types like wide area network, metropolitan area network, local area network, campus area network, personal area network, virtual private networks, client server network, peer to peer network, network computing. The network which is spread over a large geographic area is known as wide area network. This network has helped businesses which are dispersed over different regions to communicate to the head office. Metropolitan area network covers the area of nearly one city or county. Its area and coverage is more than the local area network and less han the wide area network. The communication of computers in a very small geographical area is known as local area network. Campus area network is a network which is restricted to the small geographical area which is limited to the university campus or a building. Personal area network is a network which is limited to an individual. Virtual private network is built on the principle of secure encrypted network in order to provide complete security to the users. The client server network is network which is connected to the LAN at one end and the back up server at the other end. When a computer uses network browser to connect to the other computers in the network it is known as network computing. Microsoft office online is the good example of such kind of network. Peer to peer network is used for connecting only those computers which have copy rights to use each others resources. Examples of a Telecommunication Network The first example of the telecommunication network is computer networks . computer network is set of computers which are attached to each other for the purpose of resource sharing. The second example is the internet. Internet is the global network which allows the users in many dispersed areas to connect via web browsers and telecommunication technologies provide by internet services providers. Third example is of the public switched telephone networks, it is a circuit switched network which used to carry analog signals but now it carries digital signals mostly. The fourth example is the working of global telex; it is a set of machines which include teleprinters and tele typewriters. The last example is of the aircraft communication addressing Payroll System Telecommunications network is a combination of nodes and links which are arranged in a manner so that the message may pass from the one part of the network to the other by traveling over variable nodes. Essential Parts of the Network There are five basic segments of this type of network. These parts include terminals, channels, processors, computers and control softwares. The starting and ending point of the telecommunication networks is known as a network terminal. There are many input and output devices which are often placed under the heading of terminals. Telecommunication processors are often helpful in transferring data between the terminals of the network. These processors also provide variety of control and support functions. Telecommunication channels are the reception and transmission point for the data and messages. The network computers are arranged in a manner so that they establish a network connection using different media, these computer terminals help in communication. Telecommunication network software governs the control and functional activities with the help of software in a network. The structure of telecommunication network has three main components the control plane, the user plane and the management plane. As indicated by its name the control plane carries control information and data. The data plane or user plane monitors the user traffic in the network. The third and last component management plane carries the operation and administration traffic over the network. Types of Telecommunication Networks. Telecommunication network has many types like wide area network, metropolitan area network, local area network, campus area network, personal area network, virtual private networks, client server network, peer to peer network, network computing. The network which is spread over a large geographic area is known as wide area network. This network has helped businesses which are dispersed over different regions to communicate to the head office. Metropolitan area network covers the area of nearly one city or county. Its area and coverage is more than the local area network and less han the wide area network. The communication of computers in a very small geographical area is known as local area network. Campus area network is a network which is restricted to the small geographical area which is limited to the university campus or a building. Personal area network is a network which is limited to an individual. Virtual private network is built on the principle of secure encrypted network in order to provide complete security to the users. The client server network is network which is connected to the LAN at one end and the back up server at the other end. When a computer uses network browser to connect to the other computers in the network it is known as network computing. Microsoft office online is the good example of such kind of network. Peer to peer network is used for connecting only those computers which have copy rights to use each others resources. Examples of a Telecommunication Network The first example of the telecommunication network is computer networks . computer network is set of computers which are attached to each other for the purpose of resource sharing. The second example is the internet. Internet is the global network which allows the users in many dispersed areas to connect via web browsers and telecommunication technologies provide by internet services providers. Third example is of the public switched telephone networks, it is a circuit switched network which used to carry analog signals but now it carries digital signals mostly. The fourth example is the working of global telex; it is a set of machines which include teleprinters and tele typewriters. The last example is of the aircraft communication addressing

Iron Ore Dressing Technology

Iron ore dressing technology Magnetite ore dressing mainly use magnetic separator for sorting of low grade magnetite. Due to the strong magnetic ore,it is good wear and good election,Domestic magnetic separation plants use stage grinding and multi-stage grinding process,the coarse grained dissemination magnetite use the former process(one stage grinding),fine particle and micro-fine particle-disseminated magnetite using the latter (two or three stage grinding);Weakly magnetic iron ore dressing, is mainly used for separation of hematite, limonite, hematite, siderite, hematite or mixed ore,the so-called â€Å"Red Rock†.Grade of this kind ores is low,they have fine dissemination size, complex mineral composition,difficult sorting. http://www. shzbm. com rotary kiln http://www. pe750. com jaw crusher dressing technology for roasting, wet high intensity magnetic separation, weak magnetic flotation, and the gravity concentration process,Equipment and new varieties of pharmaceutical research improve continuously, so that the concentrate grade, metal recovery improve continuously. Such as the concentrator use weak magnetic – magnetic – flotation process.Iron ore dressing mainly give priority to magnetic separation,While the basic requirement is the Mineral magnetism, Magnetite can be directly obtained iron ore concentrate after magnetic separation,If it is hematite limonite ore or the other in order to get more than 65% grade iron concentrate,We must through magnetization roasting magnetic separation for the reduction of magnetite,Higher levels of impurities in the ore such as hematite, it is necessary that reduces impurity through the flotation. http://www. pe600. com ball mill http://www. mining-ss. com rotary kiln http://www. machine-ss. com ball mill manufacture

Theatre Essay Example | Topics and Well Written Essays - 750 words - 1

Theatre - Essay Example The result was the final idea of building the â€Å"Thrust Stage†. The structure of the thrust stage contained three sides for audience to sit and the stage at the center of the whole stage. The purpose of the thrust stage trusted on the reaction and the reception of the audience. The thrust stage configuration was in such a manner that the audience could see and identify one another. All of them could witness the play in full angle. The actors had a close interaction with the audience in a thrust stage performance. Though plays of various playwrights were performed in those times Shakespeare’s plays were the most wanted among the audience and specially the Queen. There were advantages as well as disadvantages in a thrust stage. The advantages were that of a close confidence with the audience. Each side had longer rows of seats and the thrust stage was very helpful in performing plays with a intimate theme in order to gain the Support of the audience. The plays were produces at a lower cost as there was very less chance to provide changes in scenery. Only common scenery was painted on the upper stage so that all the audience could watch it. With out such special scenery background some plays were not been able to perform with the expected effect. The disadvantages were that the provision for special effects was completely little. And as mentioned above the frequent change of scenic background was not possible within a small place. Limitations on set designs were also there and this thrust stage will never suit for a large scale production. Since the stage configuration is straight the performance in a vertical angle was not possible. The intimacy as mentioned in the advantages may lead to immediate interaction of the audience with the actors, in such a situation it might have become very difficult to control the audience. The thrust stage was a stage for actor centered not for

Privacy and Misuse of Private Information Essay - 1

Privacy and Misuse of Private Information - Essay Example Thus, basing to the case of Campbell v mirror group newspapers, Melinda has the bases for suing splat! Magazine due to the publication of her photos to the public without her consent, my advice would be in relation to the convention of human rights of Europe. According to the convention, there should be a ruling in favour of Melinda considering the tort in the English tort action relating to breaching of confidence as seen in this case. I would advise her to sue the company considering the provisions in the ECHR which upholds the rights that individuals have in relation to their family and private lives. Thus, the court should make a ruling in favour of Melinda because there is breach of privacy by the publication of the photos to the public as seen in the case of Douglas v. Hello, where Hello Company did publish wedding photos of Douglas without his consent leading to breach of human rights (Franklin, 2010). Relating to Baking! Magazine, the magazine had the right to publish Melinda ’s photos. Thus by the publication of the photos by splat! Magazine, there was misuse of private information. ... I would advise Baking! Magazine to take legal action against Splat! Magazine because in case, the claimant has an expectation which is reasonable to privacy regarding the information under disclosure, Melinda expects the Baking! Magazine to publish the photos that are showing her better self but Splat! Magazine goes ahead and publishes the photos that show the unpleasant side of Melinda; thus the initial magazine considers the person’s right to privy more than the second magazine’s freedom of expression. Further, the court may rule that, Splat! Magazine is not liable because the photographs were under publication of peripherals that require publication showing the bright side of Melinda. Thus, the magazine did the publication with appreciation to the well being of Melinda’s image. Hence, I would advise the initial magazine to go ahead and sue for aforementioned confidence breach, which is under the clause of human rights rules and regulations relating to privacy. This is as seen in the case of the Prince of Wales v. Associated newspaper, where the newspaper took the diary of the prince and made a publication which was embarrassing to the Prince. In the case, it is clear that there is breach in the right of privacy of the Prince (Daniel, 2008). Under the law, for the case to be valid, there should be impacting of information in circumstances that impose the obligation of confidence. Where Melinda can sue for giving out of private information by Splat! Magazine. The information which the magazine gives out includes photos that Melinda does not know of their existence, this arises to infringement of privacy where the magazine was stalking Melinda even in the supermarket so as to get her photos. They also take Melinda’s photographs that are demeaning in that

Business Letter Essay Example | Topics and Well Written Essays - 750 words

Business Letter - Essay Example However, I am very confident that these damages are not due to mishandling. In line with this, I am requesting you to look into this matter. In order to handle customer complaints, I would also like to gain an assurance from you that immediate delivery of replacements will be undertaken. Statement of Purpose: After conducting a thorough investigation and analysis, this report aims to recommend possible solution to the human resource problems faced by the Roanoke Branch of Pheonix Advertising. Pattern of Organization: This informal report will utilize the "cause and effect" approach. The human resource problems of the branch will first be identified followed by their causes. This approach is necessary as this will become lay the foundation on how identified problem will be solved. Outline I. Causes of Low Employee Morale A. Heavy workload 1. Increasing demand from customers 2. Low manpower B. Low compensation 1. Unpaid overtimes 2. Less than average salary levels C. Rejection of creative efforts 1. Acceptance solely based on directors, account supervisors, and executive 2. Lack of artist discretion D. Lack of motivation 1. No sense of belongingness to the company 2. Lack of rewards and incentives II. Recommended Solutions to Boost Employee Performance A. Employee empowerment 1. Include the artists in discussions 2. Give the artists more discretion B. New compensation package 1. Industry rates 2. Pay for overtimes C. Non-monetary rewards 1. Recognitions for job well done 2. Spa and Leisure packages for accomplishments

The difference between the firm's operating cycle and its cash Essay

The difference between the firm's operating cycle and its cash conversion cycle - Essay Example It would only include time for the initial payment of cash by the company and the receipt of cash from the customers. Operating cycles are either short or long and both of these have serious implications for the company. An operating cycle which is short would mean that the company`s return on investment is rapid. A longer operating cycle, on the other hand, means that the company is not getting a quick return on investment and this probably affect the company in the long run. Operating cycles also differ according to the nature of the economy. If there is an economic downturn, then the operating cycle of a company would probably last longer than the one during a period of an economic growth. The operating cycle of a company is also helps in the estimation of the amount of the working capital required by the company to maintain its growth. There are a number of factors influencing the duration or the time period of the operating cycle and these include the payment terms extended to t he company by its suppliers. Also, a higher order fulfillment policy would increase the duration of the operating cycle. The credit terms and payment policies of the company also affect the time period of the operating cycle. Therefore, operating cycles of a company are often affected the policies and decisions of a company as well as the policies of other companies towards the said company. The cash conversion cycle of a company is the time period required for a company to convert its resources cash flows. This cycle shows the time, in days, which a company takes to sell inventory, collect its receivables as well as pay all its bills. This process of cash conversion shows the financial position of the company during a certain period of time. The cash conversion ratio is calculated through the collection of three ratios which are related to the inventory turnover which is the accounts receivable. This cycle shows how long an investment is in the production stage before being turned into cash. This cash conversion cycle is also known as the net operating cycle of a company. A company`s cash conversion cycle lengthens when it takes a longer time in collecting its accrued payments. For small businesses especially, longer cash conversion cycles show the difference between its profits and bankruptcy as these companies highly rely on cash from such sales of inventories. One of the major differences between an operating and a cash conversion cycle is the difference in the calculation of both of these. In order to calculate the operating cycle, the duration of each component of the operating cycle needs to be determined and this includes raw materials, finished goods, work in progress etc. the operating cycle is found out by summing these individual components. The requirement for working capital would be higher if the operating cycle is longer. On the other hand, cash conversion cycle is calculated using the days payable outstanding ratio as well as those elements us ed in the operating cycle calculation. The days payable outstanding is the average time taken by a company to pay its suppliers. The formula for cash conversion is days inventory outstanding + days sales outstanding – days payable outstanding. All of these activity ratios are expressed in days and show the cash conversion cycle of the company. Both operating cycles and cash conversion cycles are really important for an owner as well as the company as the whole. The cash conversion cycle is extremely important for the financial analysis being done by the owner. This is because it shows the factors related to cash which is really important

Segmented Marketing and Branding Big Mac Research Paper

Segmented Marketing and Branding Big Mac - Research Paper Example This paper focuses upon Big Mac, a hamburger which was introduced by McDonald’s in Pennsylvania in the year 1967 with a selling price of 45 cents. It was promulgated on a national scale in 1968. The burger was created to contend with Big Boy sandwich, a similar type of item with a bread slice in between with the purpose of holding together the stuffing and averting spill out. Over the years, it has become a signature product of the company with an exceptional brand name. It consists of two layers of beef patties merged with molten cheese and mouth watering sauce along with an onion and munch of pickle, served together in a delicious three division sesame seed bun. Iceberg Lettuce is also a core ingredient of the burger. The Big Mac is popular all over the world and is often regarded as an icon of American capitalism. In fact, the Big Mac Index is used as an indicative factor for contrasting the cost of living in countries around the world since its availability is common. This index is also considered to be Burgernomics. There exist several branding theories which identify brand as a unique feature of value proposition of a company. A branding promotion initiates with the development of a value proposition and relies on inspired apparatus along with a combination of consistency, continuity and commitment. The brand of Big Mac, ever since its establishment, has not looked back. It has been able to build its reputation not only in the United States but across 119 countries in the world. The brand of Big Mac is not just a name or a symbol. It has become a vital component of the relationship which McDonald’s has established with its consumers. For the consumers of McDonald’s in general, Big Mac, as a brand, has set its place in the hearts and minds of the consumers. For any brand, its real value exists in its ability and power to retain customer’s brand loyalty by influencing their preferences. The brand strategy of Big Mac has been so s uccessful that it has been thriving in the market as the leading hamburger choice for quite sometime. Being a powerful brand in its own domain, the brand equity of Big Mac is significant. It has been able to develop a positive differential effect upon its consumers and consequently, create a value for itself among people in different continents. McDonald’s have always made use of Big Mac’s classical taste and enriched quality in setting up its Brand Positioning. In this manner, the company has been able to devise such a competitive combination attributes, benefits, beliefs and values for the brand Big Mac that they have been able to develop the image of it in the minds of their consumers in the manner in which they wanted. Likewise, another core brand strategy

Report Essay Example | Topics and Well Written Essays - 500 words - 21

Report - Essay Example The data for the analysis of the situation was collected through interviews and administration of questionnaires. The criteria for decision making was based on a comprehensive comparison of the information given by the various participants in the study. However, the entire process for the investigations was not that smooth. For instance, some interviewees were unwilling to respond to questions presented, and some confessed that they were afraid of giving information due to the repercussions that might follow. This report focuses on evaluating the problem of drug abuse among the company’s employees and provide the way forward in solving the problem. Apparently, the report seeks to survey the addiction challenge among the company’s employees. The illegal use of drugs has resulted in dwindling performance of the company’s employees. As a result, the profits have reduced significantly following a reduction in the quality of output. Therefore, it is imperative to investigate the causes of the increased cases of illegal and institute policies that will facilitate the formulation of effective policies that can counter the issue of illegal use of drugs. Most employs of the company have been reported to engage in the illegal use of drugs. In essence, a recent survey revealed that the performance of individual employees has fallen below average. Most employees advocate for drug testing for joining the company’s workforce. However, a substantial number to the survey participants advocated for drug testing once an employ is suspected to be under the influence of drug abuse. An analysis of the company’s workforce situation reveals that the failure by the management to establish effective policies for monitoring employees’ behavior while within the company’s premises (Fernando, et al.  7). In essence, the established

Educational benefits of Television on Children Essay

Educational benefits of Television on Children - Essay Example However, despite this distinction, the American Pediatric Association has nevertheless discouraged television viewing by pre-school children for more than two hours a day, and has recommended no television at all for children below two years of age. This research seeks to determine the beneficial effects of educational television programs for infants, toddlers, and young children of pre-school age, and to understand the factors that positively contribute to these benefits. Introduction Television is the most influential of the popular media (Schneider & Fisch, 2001:29). Television has the power to engage people through its entertaining programming, and has proven a powerful tool to inform, influence, and educate. This had led Boyer (1991:140) to comment: â€Å"Television, next to parents, is the child’s most influential teacher.† The problem for many is that this works both ways: considerable data proves that televisions can exert both positive and negative influence on children. There has been tremendous research that has gone to proving that television is capable of programming children to consumerism, violence and sex. Many of the ill effects of TV viewing on children are unintentional offshoots of programs intended to entertain a wider segment of the viewing audience, targeting particularly adults. However, there is a narrower market segment which intentionally focuses on commercial broadcasting for the purpose of educating young children. The most successful of these programs is Sesame Street, begun more than 30 years ago by Joan Ganz Cooney, which had been adopted in many countries worldwide. Numerous research studies have shown that children of preschool age have significantly benefitted from exposure to Sesame Street, and these beneficial effects have endured over several years (Fish & Truglio, 2000, in Schneider & Fisch, 2001). Other successful shows produced by Children’s Television Workshop (CTW), the producers of Sesame Street, are 3-2-1 Contact, Square One TV, and Cro. Other producers have created Bill Nye, the Science Guy; Beakman’s World; and Magic School Bus (Schneider & Fisch, 2001:30). Reservations about the educational benefits for toddlers Most academic studies conducted on children targeted the 3-to-5-year-old age group, thus the educational effect of television on this age group is well documented. Very few studies have been made, however, on the below-3-year-old audience routinely exposed to educational television. Among TV shows dedicated to the 0-to-3-year-old age group are Sesame Street and Teletubbies, and the videos Baby Einstein and Baby Bach. The lack of conclusive data has spawned a debate about whether toddlers are even cognitively prepared to understand and learn from educational programs aired on television (or video recordings). According to Fisch (2004:45), the lack of readiness of toddlers to comprehend TV programs is supported by the recommendation by the American Academy o f Pediatrics (AAP) for television shows to be completely avoided for children below 2 years old.

Religion, Media and Ethics Essay Example | Topics and Well Written Essays - 500 words

Religion, Media and Ethics - Essay Example Media ethics as such is a complex subject, as it is formulated on the basis of the concurrent culture, economy and national policies. It has been observed by a number of researchers that the media symbolizes societal values. Slinger (1983) has mentioned a number of examples in which media comes up with advertisements which prompts the views to connect the product being advertised to societal values specific to the viewers. One important value that a person relates to is his personal beliefs and religious beliefs. It’s generally considered that the popular programs in the secular media do not have religious intentions. Considering the recent development of secularizing of religious broadcasting sponsored by religious organizations, the identification of religiously persuading content becomes difficult. Programs and specifically labeled content dealt by religious media are the ones which are bracketed as of the ones which influence the public religiously. However, there are arguments that this is not the case. Mark Pinsky (2001, p.5) observes that he ‘found God, faith and spirituality in abundance on Th e Simpsons’.Jana Reiss (2004, p.xii) claims that Buffy the Vampire Slayer and its spin-off Angel ‘are two of the most religious programs on network TV’. These arguments suggest that cartoon programs and other popular programs may also be considered as religious. I agree with this argument. The earlier argument that only religious media can contain religious content is based on the assumption that religion is associated with religious institutions and organizations. Schultze (1990) has argued that being religious does not mean belonging to a religion but it’s a way of life with its own world view. Anything which would influence this world view thus must be considered religious persuasion. Thus there is no wonder in Pinsky finding spirituality and god in the cartoon

Electronic Frontiers Australia Essay Example for Free

Electronic Frontiers Australia Essay This paper is meant to analyze the role evaluation in media relations campaigns. It is an evaluation of media campaign with specific focus on the campaign done by Electronic Frontiers Australia (EFA), an Australia-based NGO working on the online liberties and rights of all Internet users. Its campaign is entitled â€Å"Generation Z†, that is teenagers between the ages of thirteen and eighteen years. The campaign’s overall intention is to create an impression of personal responsibility among members of the target group by inculcating a sense of discipline. It is also meant to inform Generation Z about the disadvantages of irresponsible use of the internet then inverse their awareness in utilizing Internet content. In order to achieve the campaign objective, it is necessary to involve parents in the process. Parents need to be involved in the process of monitoring their children’s internet use and also by teaching them how to use the internet in the most appropriate way. The campaign aims at creating appropriate communication channels for this target population so that they can adequately develop desirable internet communication plans of action. This campaign will be an opposition to government policy because it will be different from that of the government policy which advocates for internet control through external rather than internal mechanisms. Communication practitioners focus a great deal on the best ways to deliver communication strategies that are able to bring about wider awareness of the clients that they serve. Need for public relation services by the industry means that these public relation firms are always evaluating their approaches towards communication strategies that are prescribed for the industry. Crystal (2003) argues that, â€Å"Public relations provide a service for an organization by helping it provide clients better information of their functions. † Within organizations, public relations can also be viewed from the perspective of Public Information or Customer Relations (Paul 2008), â€Å"these departments help clients in answering queries, complaints, or problems that might arise in their relationship with the organization. They are usually the most helpful departments, as they exist to show the organization at their best. † The EFA campaign will use a comprehensive method and strategy to ensure success of the campaign. This will be achieved through public relations and media relations principles. Good media relations will be build through gaining appropriate insight of the media by devising ways through which appropriate relationships can be build. Furthermore, the firm has relevant information regarding internet filtering accessed through substantive internet user support from the public; hence this will be a big advantage to the campaign. Use of persuasive theories will also offer the much needed support and attention to the campaign. Generally, evaluation can be seen as the systematic application of research methods, to understand the effectiveness and usefulness of interventions. Evaluation determines the effectiveness of a programme in terms achieving goals that have been set up and the effectiveness of those goals. Evaluation therefore is a means of measurement that is meant to assess the level of success of a communication strategy. Evaluation determines the level to which a campaign has reached its goals and also helps organizations and individuals to understand how a particular campaign worked, it is therefore a tool for determining success of interventions towards a particular campaign. Evaluation should â€Å"specify explicitly the goals and objectives,† (Ronald 2000) of a particular campaign because this is what clients will use to measure the success of communication strategies and campaigns that are targeted to a particular case. When evaluating or measuring a particular strategy, there is need to put into consideration the outputs in terms of time to be taken and the budget needed. In addition, there is need for prioritization of the needs and what they are benchmarked against. Moreover, tools of evaluation may vary depending on the type of campaign and the targeted audience. There are various methods of media relations evaluations that are currently used in the Public Relations Industry. Some of these methods can be applied to the (EFA) campaign. One method of evaluation is the use of Advertising Value Equivalence (AVE). Michaelson and Griffin (2005), posits that it is â€Å"the approximate calculation of the cost of value of a purchase of advertising that has a size and location in a given publication on a specific day† However, they content that this method has characteristic pitfalls and has therefore fallen out of favour by public relation practitioners. Another method of evaluation is the simple content analysis which is â€Å"An elemental analysis that categorizes or codes what is written in categories that can be statistically analyzed. The codes are developed by a close contextual review of a sample of articles. The remaining articles are reviewed based on the presence of these codes. This method only distinctively represents only what is written. expectedmessages or specific items of information that are not included in the codes or do not appear in the articles are not included in the analysis† (Michaelson and Griffin 2005). Prominence analysis is also another method of evaluation and was also applied to the EFA research in evaluating internet use. This analysis takes into account such factors as the publication an article appears, the date, overall size, presence of photography and other art work and size of headlines. Therefore, in a â€Å"sample prominence analysis, each element is given a weight that is factored into an overall score for each article† (Stanton 2007). The EFA research basically tried to evaluate the consequences and impacts of the internet through the analysis of clicking rates of links and blog. Evaluation can also be carried out through message analysis, which differs from simple and content analysis by placing the analysis on the presence of intended messages in articles. â€Å"Key messages are developed based on communication objectives† (Michaelson and Griffin 2005). The communicative objectives are â€Å"translated† into codes that become the basis of analysis. Michaelson and Griffin suggest that the best method in evaluation is to determine the availability of key parameters in the organization that are to be measured and evaluated these parameters are â€Å"right information, incorrect information, misleading and contradicting information and information that has been left out. † This information was used to give an example of how one company; MetLife used this analysis to manage its media relations efforts on two key lines of business. As part of a national education plan to promote annuities, MetLife identified the media as a paramount passage of its messages to consumers. MetLife decided to determine the degree to which correct, incorrect and only partially correct information is included in new stories about annuities. The analysis enabled MetLife to make an association between the degree and length covered by the media when it comes to annuities and the clients’ understanding of the more than thirty years they will likely live in retirement. Through analysis of the kind of information in terms of their correctness or lack of , clients are able to comprehend the type of retirement plans they could choose from those available at MetLife; and made the company to be aware of the directions it needed to take as far as selling annuities was concerned. Evaluation research normally has three phases, that is, formative, process and summative. â€Å"The formative phase involves all activities that define the extent of the campaign† (Payne 2007). It is in this phase where the range of the problem is ascertained, data is collected regarding mediating strategies; and also provides additional illumination regarding the people being targeted by the mediation, budgetary estimates and the constraints to the full attainment of the mission as set by the problem. Focus is on basic research through focus groups and inquiries which provide opinions and attitudes that can inform campaign development. The formative phase serves as the basis for direction and also sets out the budget to be used in the research campaign. It is therefore an initial process that can also be used to analyze and get insights into the audience’s values, fears and their perceptions. In the EFA campaign, formative phase was applied in the identification of the target group that is youths between the ages of thirteen and eighteen. It also involved understanding the current internet use habits among the youths whereby the official system has been seen as being unable to safeguard the safety of these youths (Paul Dylan 2003). The process phase in evaluative research has to do with keeping track of the extent to which the objectives are being achieved. Shapiro (1996) defines monitoring as the â€Å"methodical Compilation and assay of information as projected progresses. † It is based on projections set during the formative phase. The process phase involves collection of data, time taken to carry out the campaign and the trailing classification that is employed. Monitoring occurs mainly to keep track of activities and correct any shortcomings that may arise (Edward 1945). It generally involves keeping a diary of events. Monitoring of progress of the EFA campaign will involve building media relationships through the press or media releases by creating series of professional news or feature articles. The process phase will include launch of social workshops with the aim of accessing the attention of journalists and also establish linkages with groups in the information sector that have showed concern over the EFA issue. Use of directional tactics to provide one-way flow of information and comprehensive reports to interested parties is meant to bear and achieve more support from these audiences. Other ways will be through organization of meeting among community members, visiting local schools to give speeches and use of focused groups to brainstorm on the issue. The end results of the process phase are that people would have internalized the issue at hand and thus raising the success rate of the campaign. The summative phase involves quantification of the success of goals and objectives whereby collected quantitative data is analyzed. It also involves content analysis of the measuring characteristics of the messages. Generally, the summative phase involves propagating and demonstration of the verdict of the campaign process. It involves â€Å"media responses based on readership, calculation of column centimeters in print media or minutes on air† (Salin 2003). The objectives of the EFA campaign were to train parents of Generation Z on safe internet use, as well as the negative influences on their children whenever they accept the unfitting information from websites. They are considered as the target stakeholder group in this campaign, and are the most important source of support in cultivating their children’s habit. Other objectives included the need to increase Generation Z’s awareness in utilizing Internet content and also to counter the oppression of free speech by educating the community about the social, political, and civil liberties concerns involved in the use of computer based communication systems. The outcomes of this campaign are generally to provide more protection to young children from accessing internet sources that are harmful to them. On the issue of training parents on safe internet use, the outcome was that many parents were advised and showed ways through which they could put more productive security and consciousness that is necessary in minimizing access to these sites by the generation â€Å"Z† youths. This campaign was able to shed light on the extent to which generations â€Å"Z† youths are using the internet to access harmful sites that is now a major cause of concern. It was also noted that most parents did not use internet filters to restrain their children. Hence the numerous campaigns that EFA had launched regarding filtering had not been so successful. The â€Å"issue of forcing internet service providers to block content did not only fail to achieve its intended purpose, but also raised fundamental issues regarding human rights violation of the citizens† (Greenfield 1999). Furthermore, the outcome of the campaign showed that only a handful parents utilized the filtering system, while a majority of them assumed that their children would be able to select the websites that were of importance to their development. Moreover the cost of implementing the filtration system was found to be too high hence way above the majority of most parents. Planning and implementation of this programme started with the coming up with the appropriate secondary analysis of the media and preparation of a budget that was to address the issue of brochures and advertisements. The realization timetable occurred over a period of twelve weeks and it involved various actions which included writing letters to the press, designing the advertisements in the media and writing online. All these implementing strategies were done with the focus of providing â€Å"consistent and orderly evaluations of these interventions† (Greenfield 1999). The results of these interventions in creating are varied within the context of trying to get information regarding the topic. A significant number of teenagers were able to release feature stories on the campaign. Circulation and readership of these magazines was also increased. Implementation also focused on the parents the teenagers, because they are the closest people who can check and control internet use by their children. Parents were able to give information that was used in the development of the advertisement of briefs and variations in opinions, and the public that was needed. With changing technological renovations, then it means that people should always be informed on the current changes in technology. The campaign to filter websites cannot be said to be a very effective means to control the generation â€Å"Z† youths. In terms of future campaigns, there should be emphasize on the peer group relationship and the use of the internet by the young people. Campaigns should also focus on other avenues that can be used as a substitution to the internet and public education on harmful consequences of teenagers having unlimited accesses to all sites on the web (Austin 2006). CONCLUSION The importance of evaluation in a communication strategy cannot be over emphasized. Communication strategies need to reflect the overall goals and objectives of the organization so as to bring about a continuum of order and efficiency. The role of campaigns in putting across pertinent issues with regards to communication will be effective through proper utilization of evaluation tools. Public relations agencies have to put up relevant and strong communication strategies that should address the needs of clients. Evaluation process leads to better understanding of the potential outcomes and the costs versus benefits that might accrue as a result of using a particular campaign strategy. REFERENCE Austin, E 2006, Strategic public relations management: Planning and Managing Effective Communication, Bellman Publishing Company, Boston. Edward, B 1945, Public Relations in Business, Bellman, Boston.

Whistleblowing Ethics and Policies

Whistleblowing Ethics and Policies Whistleblowing occurs when an employee discloses information. However, according to Armstrong, 90 of whistleblowers suffer from dismissal or demotions, 27 faced legal actions, 26 were referred to medical treatment, 17 went homeless, and 8% bankrupted. Whistleblowers may suffer some kind of harassment, lower performance evaluations, punitive transfer or violence by their fellow colleagues and/or superiors if they remain working in the organisation (Dellaportas al., 2005). Therefore, whistleblower protection is important to encourage employees in uncovering any fraud, and ensure that channels are open for whistleblowing. Supporting effective protection for whistleblowers can have advantages such as promoting an open organisational culture where employees have confidence in the reporting procedures, preventing and disclosing bribery in commercial transactions, safeguarding integrity, enhancing accountability, and supporting a clean business environment (Organization for Economic Cooper ation and Development, 2012). One can adopt a normative strategy when facing tough ethical choices as it can help people to evaluate and think carefully so as to prevent them from making irrational decisions. Normative ethics provides several philosophical approaches for making sound ethical decisions and it can be categorized into three parts: (a) consequentialist, (b) deontological and (c) virtue theory (Trevino Nelson, 2004). The consequentialist theory focuses attention on the results or consequences of the decision or action (Trevino Nelson, 2004). It includes philosophical approaches like egoism and utilitarianism. Egoism promotes an individuals long-term interests while utilitarianism holds ethical actions as those done for the greatest good or to maximize total utility (Ferrell, Fraedrich, Ferrell, 2000). On the contrary, the deontological theory focuses on the rights of individuals and on the intentions associated with a particular behavior rather than on its consequences (Ferrell, Fraedrich, Ferrell, 2000) and it embraces philosophical approaches like Kantianism and justice. Kantianism revolve around duty, not end goals or emotions, and their actions are performed according to some underlying principle or maxim that are entirely different from one another (e.g. honesty, fairness and justice), while the philosophical view of justice is rooted in ones belief in moral equity and equitable treatment for everyone concerned with a questionable action. Lastly, the virtue ethics approach focuses more on the integrity of the moral actor than on the moral act itself (Trevino Nelson, 2004). The above-mentioned normative ethical theories can be applied to decide if employees should have a duty to blow the whistle on unethical/illegal acts or not. From the egoists point of view, it is rare that employees will face the dilemma of deciding whether to blow the whistle. Be it due to fear of being investigated by the authorities or fear of being reported to the authorities as a scapegoat for following the policies, employees will seldom face these problems if they adhere to the egoism approach (Clairmont, 2011). According to Clairmont (2011), well-known whistleblowers (e.g. Ellsberg, Manning and Deep Throat) will never even consider whistleblowing if they follow the egoism method of making ethical decisions. This is because the upcoming hassle/trouble that they will face after they blow the whistle will deter them from doing so. As such, egoist employees will feel that it is not a duty but rather a choice to blow the whistle on unethical or illegal acts. They will only blow the whistle if it is within their self-interest and if they are not negatively affected in any way. However, some argue that if one is to take the negative cons equences of whistleblowing into consideration, some degree of egoist traits appears to be acceptable (Clairmont, 2011). From a utilitarian perspective, the act of whistleblowing is seen as the calculation results of different foreseen consequences, and the impact of possible consequences on the conflicting loyalties (Padgett, 2009). The availability of alternatives and whether the benefits of whistleblowing outweigh the cost determine the choice of whether or not to blow the whistle. According to Bentham (1996), acts that create the most amount of happiness for the majority should be treated as morally obligatory acts. Moreover, unlike the egoism approach, the utilitarianism approach encourages one to treat others wellbeing as a heavily weighted factor when making an ethical decision. Hence, whistleblowing should be considered as a duty when it is known that the consequences of non-disclosure will result in extremely negative impacts on the public. John Stuart Mills utilitarian perspective can also be used to discuss whether whistleblowing should be a duty. His utilitarian principle of do no harm supports the idea that whistleblowing is a duty if a non-disclosure act should cause harm since this principle holds that ones actions should prevent harm to others. Harm in this case can take a variety of forms and it is not just limited to instances of physical injuries. The intensity and amount of harm that the problem can bring also determines whether whistleblowing should be an obligation. Mill also emphasizes that one should be accountable for others if his inaction happen to cause harm to them. If one sees a responsibility to prevent others from being harmed, then blowing the whistle on acts that may cause harm to others will appear to be at least partially justified based on Mills principle of do no harm (Padgett, 2009). From the Kantian perspective, employees should have a duty to blow the whistle on unethical or illegal acts because it is the right thing to do. They are morally responsible to inform the public and/or stakeholders about the wrongdoings because the motive of moral action is more important than the potential consequences of not whistleblowing. Such courage to go against all odds and the possibility of punishment from the employer is necessary if those who are privy to immoral business practices are to make a positive contribution to the respect of consumer rights the world over (Masaka, 2007). Kant did not clearly state that whistleblowing should be a duty in all circumstances. However, what is clear from him is that he expects truth telling and the good will of the moral agent. Hence, based on these principles, one can will that an employee should blow the whistle if he/she has information of others or the organizations intentional wrongdoings (Padgett, 2009). Ones response to implementing a justice perspective would be identical to using a deontological moral philosophy. From the viewpoint of justice, employees would feel obligated to blow the whistle internally about any unethical or illegal action within the organization as the employers have the rights to know the truth about the misconduct. Hence, it will be unfair to the employers if the involved employees do not disclose the wrongdoings to them. Based on justice approach, whistleblowing externally should also be a duty because it will be unfair to all the stakeholders if the involved employees choose not to blow the whistle. This is because these parties have the rights to know the truth about any misconduct that affects them. As mentioned above, consequentialism focuses on the consequences (outcomes) of the actions while deontology emphasizes on adhering to ethical duties. Virtue ethics differs in that the emphasis is based on being rather than doing. According to virtue theory, whistleblowing is the right thing to do because it requires one to tell the truth, to speak up/sound out and to emphasize with others, thus promoting positive virtues like honesty, courage and empathy. An employee who upholds any of these virtues will feel obliged to blow the whistle because it can improve ones integrity. However, some argue that whistleblowing disregards virtues in different ways. For instance, whistleblowing can be seen as putting peoples lives at risk, publishing stolen data and degrading loyalty, privacy and integrity of data (Backhaus Dodig Crnkovic, 2011). Hence, if we look from this point of view, whistleblowing should not be a duty. A common conflict with regards to whistleblowing is between the virtue of loyalty and honesty (Bowden, 2005). Many whistleblowers following this ethical approach will often face the dilemma of being truthful or remaining loyal to their organisation. Therefore, employees should weigh their priorities be tween these two virtues and choose a side; loyalty or honesty. All in all, most of the ethical theories provide substantial grounds for discussing whistleblowing as a moral duty. From the utilitarian perspective, the duty to blow the whistle would follow from the principle of doing no harm and recognition of the extent to which our actions or inactions have significant consequences for the lives of others. From the deontological perspective (includes Kantianism and justice), it would consist of a duty to disclose the wrongdoing of another person (or organization) in recognition of the obligation to be truthful (Padgett, 2009). The virtue theory however provides two sides of the story; whistleblowing should be a duty based on certain virtues (e.g. honesty) whereas whistleblowing should not be a duty based on other virtues (e.g. loyalty). When comparing honesty and loyalty which are the most crucial virtues with regards to whistleblowing, one can note that honesty will supplant loyalty if there is a conflict between the two, as honesty is consider ed as the most important part of any honor code (Fraschini, 2007). Hence, based on this, one can deduce that whistleblowing should be a duty from the virtue perspective. Egoism is the only ethical theory that does not support whistleblowing as a moral duty. If we critically analyse the traits of this theory, one can observe that ethical egoism provides no moral basis for the resolution of conflicts of interest that form the only vindication for a moral code (Baier, 1990). Moreover, according to Rachels (2008), the ethical egoist may object that he cannot admit a construct of morality whose aim is merely to forestall conflicts of interest. As such, the egoism theory cannot be a good measure to determine whether whistleblowing should be a duty. Hence, based on all the above considerations, one can conclude that employees should have a duty to blow the whistle on misconduct. Since whistleblowing should be a duty, it is crucial that whistleblowers are under legal protection and have clear guidance on reporting procedures in Singapore. The provision of whistleblower protection encourages an open organisational culture where employees are not only aware of how to report but also have the confidence in the reporting procedures. The protection of whistleblowers from retaliation for reporting in good faith suspected acts of corruption and other wrongdoing is therefore integral to efforts to combat corruption, promote public sector integrity and accountability, and support a clean business environment. Whistleblowing protection systems are widely implemented in the western countries. For instance, in Italy, proposed amendments to the Anti-Corruption Bill state that whistleblowers cannot be à ¢Ã¢â€š ¬Ã¢â‚¬ ¢penalized, fired or submitted to any direct or indirect discrimination, which would have an impact on the working conditions directly or indirectly linked t o the report. Protection is also provided under the U.S. law, against less severe disciplinary actions, such as admonishments or reprimands (Organization for Economic Cooperation and Development, 2012). On the contrary, whistleblowing legislation in Asia is not as sophisticated or as robust as it is in the US (Lord Cole, 2012). The workplace cultures in Asian differ from those in the West. Family businesses promote a distinct sense of patronage within themselves that are incredibly collective. Foreign companies operating in Asia reveal that the staff is not only loyal to the company, but also to their bosses and line managers (Lord Cole, 2012). These cultural norms hinder whistleblowing to prosper. However in recent years, Asian countries take whistleblowing seriously and are aware of Dodd-Frank, for example. Singapore code of CG expanded the role of the Audit Committee (AC) in Guideline 12.4 of the 2012. There are some changes made to the whistle-blowing provisions in the 2012; companies should disclose in its annual report the existence of a whistle-blowing policy, and the procedures for raising whistle-blower should be publicly disclosed as appropriate (Ernst Young, 2012). These changes align Singapores corporate governance practice in this area closely with that of the UK and US. According to a Singapore Institute of Directors survey, 70% of the listed companies have a whistleblower policy compared to 20% five years ago. Another 8% said they did not have a policy but intended to introduce one, while 3% reported that they had no plans to introduce whistleblowing (Deloitte, 2011). Koreas ACRC Act also provides protection against financial or administrative disadvantages, such as the cancellation of a permit or license, or the revocation of a contract (Park , 2008). In conclusion, based on the philosophical approaches, employees should have a duty to blow the whistle. Therefore, whistleblowers need to under legal protection and have clear guidance on reporting procedures. Protecting whistleblowers from retaliation can (a) promote public sector accountability, (b) combat corruption, and (c) support a clean business environment. Whistleblowing protection policy has been widely implement in the Western countries. Recently, Asian countries also take whistleblowing seriously and reinforce their whistleblower policy.

An x-ray machine

An x-ray machine How does an X-ray machine work? An X-ray machine is essentially a camera instead of visible light, however, it uses X-rays to expose the film. X-rays are like light in that they are electromagnetic waves, but they are more energetic so they can penetrate many materials to varying degrees. When the X-rays hit the film, they expose it just as light would. Since bone, fat, muscle, tumors and other masses all absorb X-rays at different levels, the image on the film lets you see different (distinct) structures inside the body because of the different levels of exposure on the film. Radio waves Radio waves are used for broadcasting radio and TV programmes. The transmitted information may be analogue or digital and uses a radio wave as a carrier. Very long wavelength radio waves can travel around the Earth, diffracting around the Earths surface. Radio waves belong to the lower frequency part of the electromagnetic spectrum, which is called non-ionizing radiation. Here the electromagnetic energy is too low to break molecular bonds. Ultraviolet waves Ultraviolet (UV) light has shorter wavelengths than visible light. Scientists have divided the ultraviolet part of the spectrum into three regions: the near ultraviolet, the far ultraviolet, and the extreme ultraviolet. Extreme UV Our Sun emits light at all the different wavelengths in electromagnetic spectrum, but it is ultraviolet waves that are responsible for causing our sunburns. Ultraviolet waves are effective in killing bacteria and viruses. Hospitals use germicidal lamps that produce these waves to sterilize equipment, water and air in operating rooms. Ultraviolet waves are used to identify materials by the glow or fluorescence under them. They are used to make black lights. May food and drug companies use germicidal lamps to disinfect various types of products, and their containers. Gamma Rays Low intensity gamma radiation can damage living cells and cause cancer. High intensity gamma radiation will kill cells. It is used in a technique called radiotherapy to treat cancer by targeting the cancer cells with a beam of radiation and then rotating the source of the beam as shown below. The normal cells receive a lower dose of gamma radiation than the cancer cells, where all the rays meet. Radiotherapy aims to kill the cancer cells while doing as little damage as possible to healthy normal cells. Gamma radiation is used to kill micro organisms, which is called sterilising. It is used to sterilise food Sources used http://www.hps.org/publicinformation/ate/faqs/radiationtypes.html

Mary Shelley’s Frankenstein and Bram Stoker’s Dracula Essay -- Shelley

Mary Shelley’s Frankenstein and Bram Stoker’s Dracula Evil features in both ‘Dracula’ and ‘Frankenstein’ but the personification of this evil is different in both novels. A feeling of menace and doom pervades ‘Dracula’ because of his supernatural powers. One feels that he has control of the evil and he has the power to manipulate the environment and people for his own ends. ‘Frankenstein’ centres on the creation of a monster made from parts of dead bodies and the fear created by the monster due to circumstance and the ignorance of society. Also, one feels a certain amount of apprehension that the monster is deserted by his creator and loses control without his support and guidance. The novels were written in the 19th century, ‘Frankenstein’ was first published in 1818 and ‘Dracula’ was first published in 1897. In this century there was a fanaticism with Gothic horror stories and these novels reflect this. In the last century, a wide audience would have appreciated these novels, although they are not great literary accomplishments, people of that period enjoyed reading this type of story, filled with horror, suspense and intrigue. The very idea that such an evil and frightening creature could exist shocked and aroused the curiosity of many people at this time. Society in the last century was extremely corrupt and immoral, the novel ‘Frankenstein’ reflects this, in which an innocent creature is shunned by society because of it’s abnormal and somewhat shocking appearance. Nowadays, people are still enticed by fear, they have a curiosity for the supernatural, evil and frightening. Although modern day society is supposedly politically correct, we are still an immoral society and many of us would treat a creature like Frankenstein’s creation or a vampire like Dracula like a monster. In this way, the novels still have social significance. The atmosphere of each novel plays a significant role in setting the scene for the ensuing horror to evolve. The atmosphere in each novel is different; the horror in each novel is different The fact that Frankenstein’s monster kills out of revenge and anger is a form evil but one can understand and to a certain extent sympathise with his inability to reason right from wrong. Many examples of this inability are shown, for example, the creature strangles Frankenstein’s innocent young brother because he cannot under... ... although his downfall comes because he has limitations, such as, â€Å"his power ceases, as does that of all evil things, at the coming of the day.†Ã¢â‚¬ ¦ â€Å"Then there are things which so afflict him that he has no power, as the garlic that we know of, and as for things sacred, my crucifix†¦Ã¢â‚¬  These reassure one that there is a means to destroy Dracula. ‘Frankenstein’ did not frighten me at all, I merely found it a very tragic story demonstrating both the corruption of an innocent being by an immoral society and the dangers of playing God with science. Frankenstein was responsible for the creature and as soon as he showed signs of life, instead of deserting him due to fear and embarrassment because of the ugliness of the creature, he should have taught the creature right from wrong and accepted him as a person, not a monster. Any brutality in ‘Frankenstein’ was due to Victor Frankenstein himself and not his monster. ‘Dracula’ is a novel that probes deeply into people’s superstitions, fears and beliefs of the supernatural. The creature Dracula is an evil being with no concern for others, he kills for his own ends and cannot be stopped, and this is what makes ‘Dracula’ truly frightening.

Technology and Cheating Essay -- essays papers

Technology and Cheating "Technology really is a double-edged sword when it comes to cheating. The means for detecting cheating are catching up with the means for cheating." â€Å"There are many definitions of cheating, but the one that most accurately applies to the school environment is this one from Merriam Webster's Collegiate Dictionary, to violate rules dishonestly.†[1] With that definition, â€Å"A recent survey of more than 1,000 Choices readers shows that cheating among teenagers is a huge problem. Ninety-six percent of the respondents said that cheating was a problem in their school, and while 98 percent of the students said a person did not need to cheat to succeed, 64 percent of the respondents admitted cheating on a test.†[2] Another example of this is given â€Å"in a recent study by the Center for Academic Integrity at Duke University, 73 percent of seventh-graders and 66 percent of sixth-graders admitted that they had cheated. ‘Because kids as young as eight and nine now have Internet access, we see this problem moving further down in grade level,’ reports Steven Jongewaard, Ph.D., professor of education at Hamline University.†[3] Why do students cheat? According to the same survey as above, â€Å"students said they cheated because they needed to save time, they felt the problems, questions, or assignment were too hard, they were afraid of getting a poor grade or failing, and they weren't prepared. ‘Some kids think they're too cool to study, or that they know everything and don't have to study,’ says Alyxe. ‘Then, when it comes to the test, they're surprised and they try to cheat.’ Trying to please parents or attempting to help a friend is also reasons why kids cheat.†[4] To me this all seems like excuses. It seems... ...=EJ531712&db=eric [1] http://shs.westport.k12.ct.us . Retrieved May 2, 2004 [2] http://shs.westport.k12.ct.us. Retrieved May 2, 2004 [3] http://shs.westport.k12.ct.us. Retrieved May 2, 2004 [4] http://shs.westport.k12.ct.us. Retrieved May 2, 2004 [5] http://shs.westport.k12.ct.us. Retrieved May 2, 2004 [6]http://shs.westport.k12.ct.us [7] Argetsinger, Amy, Washingtonpost.com, Technology Exposes Cheating at U-Va. Wednesday, May 9, 2001; Page A01. Retrieved May 2, 2004 [8] Chase, Kimberly. â€Å"Teachers Fight Against Internet Plagiarism†. From the March 02, 2004 edition. http://www.csmonitor.com/2004/0302/p12s01-legn.html. Retrieved May 2, 2004. [9] Argetsinger [10] Chase [11] Bushweller, Kevin. 1999. "Generation of Cheaters," The American School Board Journal, April. Online: www.asbj.com/199904/0499coverstory.html. Retrieved May 2, 2004.

Historical Interpretations Role in The of a national or international policy for Cultural Heritage Protection Essay

The main difference between approaches to Cultural Heritage Protection, as discussed by Muller, namely between â€Å"object-centrism† and â€Å"functionalism† is associated with the fact that the first approach regards the cultural object and its protection as a value in its own right, while the latter focuses on the cultural object in the context of its meaning for society and its processes of acculturation and socialization. Object-centrism advocates primacy of the cultural object rather than its value, be it artistic or economic (Muller, 1998). Artworks of the past are seen as valuable treasures, and the integrity of entire set of objects produced by a certain culture has to be protected. Object-centrism scholars â€Å"focus on the primacy of the heritage object, considering that it has a value existing independently of people that should not be susceptible to any change† (Loulanski, 2006, p. 215). This approach also argues for the necessity of protection of information about a given culture, and cultural objects serve as a source of such information. Thus, while archaeology is a typical example of the philosophy of object-centrism, anthropology also fits in the picture by virtue of preserving information and data about cultures. As concerns the answer to the question which is at the heart of the debate on Cultural Heritage Protection, namely whether nation state or international community should be the guardian of cultural heritage, object-centrism only cares about the safety and integrity of the cultural object and not the nature of its stewardship. Proponents of object-centrism argue that practical value of the cultural object is hard to determine, since it might have little utility now but be of great importance for future generations. And in the light of little connection between ancient and modern societies, ancient heritage is worth preservation in it own right. However, this approach has come in for much criticism: â€Å"Although the object-centric approach seems more sensible for guaranteeing the rights of existence for all cultural heritage, and modern because it prioritizes the integrity of cultural heritage, it proves to be somewhat illogical and unrealistic† (Loulanski, 2006, p. 216). Cultural objects are inherently connected to human societies and histories, thus it is unproductive to view them outside of their natural context. Rather than regarding heritage as a set of cultural objects, it should be regarded in the light of public good it is able to create: â€Å"Increasingly cultural heritage is seen as a much broader phenomenon which can contribute to political ideals, to economic prosperity and to social cohesion† (Council of Europe, 2000, p. 3). Cultural heritage has been linked to national unity, citizenship, appreciation of diversity, cultural identity and memory, amenity, sustainable development and quality of life. Graham (2002) suggests â€Å"the concept of heritage as a social construction, imagined, defined and articulated within cultural and economic practice† (p. 1003). In my view, functionalism is a more productive approach to cultural heritage protection. However, it poses dome difficulties for historical interpretation, since it denies the idea that cultural objects have value in their own right. Each nation has its own approach to assigning value to and defining functions of cultural objects. Thus, international community might disagree with interpretations suggested by nation stares. It imperative to separate historical interpretation from other forms of interpretation: â€Å"Historical interpretation must be based on a multidisciplinary archaeological and/or historical study of the site and its surroundings, yet must also indicate clearly and honestly where conjecture, hypothesis or philosophical reflection begin† (Pathways to Cultural Landscapes, 2002 p. 5). The solution to the problem is to engage all interested stakeholders in the process of historical interpretation, be they different groups within one society or different countries in the global community.